Doing the right thing
Our Ethics
It's not just what we supply that matters, but how we supply it. It's vitally important to us that every pair of jeans we supply is manufactured by people who care about their staff, their working environment and the environment around them. We understand that your customers demand the highest ethical standards.
Made with care
Ethical Trading
Raising ethical and sustainability standards within our industry is really important to us and building close working relationships with overseas partners helps us constantly push for improvement.
We think everyone in the supply chain should work to high ethical standards and think employees should be treated with fairness, dignity and respect. We also think that working conditions should always be safe and companies should demonstrate care and concern for their people and the environment around them.
Making blue jeans green
Sustainability
We're always looking for better ways to manage our environmental footprint and are constantly working with suppliers to reduce our impact, improve efficiency and use environmentally responsible materials, equipment, building materials and services.
As part of our Sustainability Strategy, we've also invested heavily in a new 'green' factory in Lahore. This state-of-the-art building will be the first independently 'LEED Platinum Certified' facility in Pakistan. Built from ecologically sustainable materials it will provide an excellent working environment and will have energy efficiency and renewable energy at its core.
Up to scratch
Quality Control
Our clients expect high standards. So we make sure they get them. Our quality assurance programme ensures high standards of production and packaging from all our suppliers. We also have a strong quality control team who regularly audit our suppliers to make sure they're reaching our high production and ethical standards. We know that your business relies on goods that are delivered on time and at the agreed price. We're constantly reviewing our processes to make sure we don't let you down.
More, more, more
Continual improvement
We're constantly pushing to give our clients more and this spirit of innovation and forward-thinking infuses the way we treat our staff too. We invest in training, reward success and encourage our team to travel globally to stay on top of the latest trends, processes and technology.